| Industry | Advertising |
|---|---|
| Founded | 1939 |
| Headquarters | Mumbai, India |
| Number of locations | Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad, Kochi |
| Area served | India, Africa, Middle East, South-East Asia, UK, South and Central America |
| Key people | R. Balakrishnan (Balki), Chairman & Chief Creative Officer Joseph George, Chief Executive Officer |
| Services | Advertising and Marketing Communications, Digital Solutions, Graphic Identity and Design, Public Relations, Rural Communications, Healthcare and Film Production. |
| Employees | 650+ |
| Parent | Interpublic Group of Companies |
| Divisions | Lowe Lintas, Linteractive, dCell, LinOpinion, Linterland, LinHealth, Lintas Productions |
| Website | Lowe Lintas (India), Lowe and Partners (Lintas India) |
Lowe Lintas is one of India's best known communication groups. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the Lowe Worldwide network. Headquartered out of London, Lowe Worldwide has over 100 offices in 82 countries.
Lowe Lintas offers integrated communication solutions across the group - advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production.
Lowe Lintas employs over 650 people across eight divisions and nine cities all over India.
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Lowe Lintas began in 1939 as Lintas, India, the Indian division of Lintas (acronym for Lever International Advertising), which itself was established in 1899, later a part of Unilever. In 2000, the company changed its name to Lowe Lintas following the global merger of the IPG networks, Ammirati Puris Lintas and the Lowe Group in November 1999. Lowe Lintas India was then helmed by Prem Mehta, with Executive Creative Directors R. Balakrishnan (Balki) and K. m. Sridhar leading the creative function. At the time, with billings of over $12 billion, Lowe Lintas was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while Lowe Lintas & Partners was the second-largest advertising agency in India,[1][2], with a turnover of Rs. 750 crores.[3] In 2007, Lintas India sold the 51% stake it owned in Lowe Lintas to its international partner, the Interpublic Group (IPG). Since then, the agency has been a part of the Lowe Worldwide network, which in turn is held by the Interpublic Group.[4]
Lowe Lintas has produced India's first television commercial, and also introduced the discipline of Channel Planning to India. It has given India some of its most famous advertising talent, including Shyam Benegal, Gerson da Cunha, Rama Bijapurkar, Gautam Rajadhyaksha, Alyque Padamsee and Sumantra Ghoshal.
Lowe Lintas is the mainline advertising arm of the group. The agency has helped build some of India's largest brands, and claims that a majority of its clients have been with it for over ten years.
LinOpinion is the public relations wing of the group. It is the exclusive Indian affiliate of Golin Harris, a public relations consultancy within the Interpublic Group network.
LinOpinion offers services like media intelligence, media relations, crisis management, corporate training, event management and social media management.
Linteractive is the full-service digital communication wing of Lowe Lintas. It offers services like website development, social media marketing, viral marketing, online media marketing, interactive CD-ROMs, digital outdoor, mobile marketing, online reputation management and technology solutions.
dCell is the strategic design consultancy of Lowe Lintas. It was the first agency in-house design specialist in India.
dCell offers services like consumer branding, corporate branding, environmental branding, digital branding, communication branding, retail branding and brand documentation.
Linterland is the specialist rural communication and marketing arm of the group.
Lintas Productions is the newly opened film production and entertainment marketing wing of Lowe Lintas. It offers integrated entertainment solutions including movie strategic planning and marketing, movie production, television content and production, celebrity endorsement, talent management and branded entertainment.
LinHealth is the healthcare solutions division of Lowe Lintas. Some of its offerings include pre-launch market preparation, managed entry programmes, new product launches, brand refreshes, compliance and concordance and integrated healthcare campaigns.
The Lowe Lintas group services a wide variety of clients across various categories. Some of these clients include: